Leads at $30. You decide what that makes a car cost.
Every lead is exclusive to you and never resold. You talk to the seller yourself, set your own number, and keep the whole car.$30 each, or $27 in blocks of 50.
Ten leads at $30 is $300. Close three of them and you are at $100 a car, about what the auction platforms charge for a car you had to outbid four other yards to win. Close more than three and your cost per car keeps falling.
One lead, one buyer. Never resold.
$1,350 up front, drawn down as leads arrive.
- No subscription
- No minimum
- Bad leads credited on review
What a car actually costs you
This is arithmetic, not a forecast. We have no idea what you will close and we are not going to pretend otherwise. What we can show you is what each close rate works out to, so you can decide whether this suits the way your yard runs.
| Out of 10 leads you close | At $30 a lead | At $27 a lead |
|---|---|---|
| 2 cars | $150 | $135 |
| 3 carsthe break-even against a flat fee | $100 | $90 |
| 4 cars | $75 | $67.50 |
| 5 cars | $60 | $54 |
| 6 cars | $50 | $45 |
Read it honestly in both directions. Below three of ten this costs you more per car than a flat per-car fee would. Above three it costs less, and it keeps getting cheaper. The next section is about what moves that number.
This works for buyers who do four things
We are not going to sell you leads and wish you luck. These four things are what separate a yard buying cars at $60 from a yard buying them at $150, and all four are yours to control.
A lead worked in five minutes closes. A lead worked tomorrow is someone else's car. This is the single biggest difference between yards that make money here and yards that do not.
The seller has a car they want gone and a bit of anxiety about getting taken. Someone who talks to them like a person closes far more of them than someone reading a script.
You set your own numbers and keep your own margin. But a number well under what the car is worth locally turns a paid lead into a wasted one.
Same day or next day closes deals that a pickup a week out loses. Sellers who are made to wait keep shopping.
A yard that returns calls the next afternoon will lose money on paid leads, and you will know inside a week. We would rather you read this and walk away than buy a block and resent it.
From seller to your yard
Online or through our phone lines. If they submit online your instant pricing kicks in, so you enter your numbers once and the seller sees a real bid from you in seconds.
Calls pass straight through. Online submissions land in your dashboard the second they arrive, with name, number, vehicle and offer. That lead is never sold to another yard.
Negotiate and settle the final number yourself. If they accept your instant bid the deal comes straight to you. It is your customer, not a middleman's.
What you pay the seller is between you and the seller. We are out of the transaction entirely.
You have bought cars the other ways
| Auction platforms | Lead sellers | Clunqr | |
|---|---|---|---|
| What you pay for | Cars you win, typically $100 to $140 each | Every lead, close or not | Every lead, at $30, or $27 in blocks |
| Who else gets this lead | You outbid three to five other yards for it | Often resold to several buyers | Nobody. One lead, one buyer |
| Who sets the price | You, but only if you outbid the room | You | You, with no one bidding against you |
| Talking to the seller | No, the platform runs the deal | Varies | Direct. Their number is yours from the first contact |
| Who the seller sees | The middleman's brand | Varies | Your yard, the local buyer |
| A genuinely bad lead | Not charged, but you fought the room for the ones you won | You already paid | Flag it and we credit it back |
This is not just leads
Sellers see a number in seconds, priced by your rules.
Sellers accept, upload their title and schedule pickup online.
Every message to your sellers comes from your area code.
Time windows, driver texts, tap to confirm pickup links.
Sellers get nudged to accept, schedule and show up, so deals do not go cold.
Every lead, every status, every dollar in one place.
Why sellers say yes
Your close rate is the whole game under this model, so it is worth knowing what the seller has already been through before your phone rings.
- They get a real price straight away, not a promise to call back
- They deal with one local yard, not five strangers calling at dinner
- Their information is never auctioned or resold
- Accepting, scheduling and pickup happen in one clean flow
How billing works
Pay $1,350 up front and draw leads against it. Buy them one at a time at $30 instead if you would rather start small.
There is no monthly fee and nothing to cancel. You buy leads when you want them and stop when you do not.
Disconnected number, car already sold, a ZIP outside your area. Flag it and we check it. If it does not hold up, the lead goes back on your balance.
Every lead you were charged for, what it was, and what came of it. Settle by card in one click.
Everything you need to know
Why price per lead instead of per car?
Because it keeps your cost honest and your margin yours. At $30 a lead, three closes out of ten is $100 a car, which is roughly what auction platforms charge for a car you had to outbid other yards to win. Every close above three makes your cost per car cheaper than that, and nobody takes a cut of the car itself.
What if I close fewer than three out of ten?
Then this costs you more per car than a flat fee would, and we would rather say so now than have you find out in week two. Two of ten puts you at $150 a car. The four things on this page are what move that number, and they are all things you control.
Is the lead really exclusive?
Yes. A lead goes to one buyer and is never resold to another yard. What we do not do is promise you the whole metro. A market can carry more than one buyer, so you are never bidding against another yard for the same seller, but you are not the only yard we work with in your area.
What counts as a bad lead?
A disconnected or wrong number, a seller who already sold the car before we reached them, or a vehicle outside the ZIPs you cover. Flag it in your dashboard and we check it with the seller. A lead that does not hold up goes back on your balance.
Can I set my own prices?
Yes. Your pricing rules generate the instant offers, and what you finally pay the seller is between you and them. We never take a share of the car.
What ZIPs would I get?
We map your area together before you start, as a defined ZIP list in writing.
How fast do I get leads?
The moment a seller submits. You get a notification, and the seller has already seen your offer.
Is there a contract?
No contract and no minimum. $30 a lead, or $27 in blocks of 50, month to month.
Your lead. Your price. Your customer.
Tell us your ZIPs, roughly how many cars a week you can handle, and how you like to price. If your area is a fit we will map it with you and you can start with a single lead at $30.
Apply to buy